When it comes to games that people go absolutely ape for, Madden is right there at the top of the list. Electronic Arts’ perennial pigskin champion has a rabid fan base that has helped turn the franchise into a cultural phenomenon. And a lot of this success is due to the game’s competitive multiplayer, both online and off. However, for as robust and popular as the game’s online multiplayer is, EA has revealed online play took a serious hit in last year's Madden NFL 10, resulting in a rather staggering statistic.
As Madden creative director Ian Cummings recently told Kotaku, a whopping 350,000 Madden 10 players played exactly one game online. Sales for Madden 10 were relatively lower than EA was anticipating, so 350,000 is certainly a meaningful chunk of players. Obviously, EA is looking to avoid the issues that caused so many players to steer clear of online play with Madden NFL 11. Guess we'll find out if they've been successful when the game released in a few months.
Were you one of these 350,000? If you avoid playing Madden online, what’s keeping you away?