X

Modern Warfare 2 Sets World Record For Entertainment Launch

JGaskill
23 Comments

Posted April 21, 2010 - By Jake Gaskill








Call of Duty: Modern Warfare 2 Midnight Launch Event -- Tanks, Ghillie Suits, And Energy Drinks

Well, it’s official. Infinity Ward’s Call of Duty: Modern Warfare 2 now holds the Guinness World Record for most successful entertainment launch of all time.

The mega smash hit sequel raked in a cool $401.6 million worldwide in its first 24 hours of sale. This staggering performance bested previous champion, Rockstar’s Grand Theft Auto IV, which pulled in $310 million its first day on shelves. GTAIV of course took the crown from Bungie and their $170 million opening day for Halo 3.

"This achievement is a reflection of the support from our community of fans around the world," said Infinity Ward’s creative strategist Robert Bowling in a statement to the press. "The Call of Duty series and Modern Warfare have been our passion - we've dedicated our lives to giving our best, so it's an honor to be recognized by setting a new standard among all entertainment properties."

Whether this achievement will affect the whole royalties dispute that’s part of the current war raging between IW and Activision remains to be seen. So for now, let’s just say: Congratulations Infinity Ward!

(After thought: I wonder how much of a boost MW2 sales received from the various special editions it received, specifically the night-vision goggled Prestige Edition. From what I remember, GTAIV didn't have multiple special editions. I don't think this could account for the entirety of the $90 million gap between GTAIV and MW2 sales, but it surely must have played some role. Don't you think?)

Should the need arise, feel free to E-Mail me your tips, suggestions, and/or personal philosophies, or follow me on Twitter.

Modern Warfare 2 Sets World Record For Entertainment Launch
http://www.g4tv.com/thefeed/blog/post/704108/modern-warfare-2-sets-world-record-for-entertainment-launch/
http://files.g4tv.com/ImageDb3/181993_S/Call-of-Duty-Modern-Warfare-2-Midnight-Launch-Event----Tanks-Ghillie-Suits-And-Energy-Drinks.jpg
BlogThread_704108

ADVERTISEMENT

Blog Tags

g4tv.com
  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,306,399 Views | 05:20

  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    633,066 Views | 00:49

  • Adult Star Kirsten Price Tests Kinect's Nude Filter

    Posted: November 12, 2010

    1,434,380 Views | 04:33

  • Best Nude Scenes in Video Games

    Posted: June 29, 2009

    1,521,833 Views | 03:12

  • International Sexy Ladies Show: Wrestling in Moscow

    Posted: June 19, 2009

    135,979 Views | 01:24

AdChoices