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7-Eleven To Begin Selling Used Games

sjohnson
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Posted April 20, 2010 - By Stephen Johnson



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7-Eleven To Sell Used GamesRetail food and Slurpee-sales company 7-Eleven is getting into the used game business. The company announced that it plans to partner with Game Trading Technologies to offer "Great games below $20" in more than 3,000 of its stores, that's half of all the U.S. 7-Elevens, so there's a great chance your neighborhood store will be onboard. Beginning in September, each participating store will receive a display with a mixture of games on various platforms at price points below 20 bucks.

Over the past year or so, you've probably noticed that 7-Eleven has been selling high-profile titles behind the counter in their stores (I bought Infamous at my local Sev!), but I think the move to used games will prove even more successful for them than that endeavor. At sub-20 bucks, used games are practically of an impulse buy -- the perfect thing for 7-Eleven's shelves. But I think the success of this initiative will depend on the variety and quality of the games that end up at the stores -- nothing worse than a store display stocked with 50 copies of Solitaire & Mahjong for the Wii.

Also, that the announcement was timed for 4.20 may say something about the marketing plan -- Wandered into your local convenience store dazed at two in the morning, looking to buy six Laffy Taffies and a 44 oz. Mountain Dew? You probably need a video game, too.

My twitter feed is here. My email is here. Follow me on twitter and let me know if you hear any interesting news.

Tags: Videogames
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