MadWorld was a deeply flawed game, but one I enjoyed immensely. Sega pushed MadWorld onto Wii back when publishers believed the wide audience for Wii games meant there was a gaping hole in games for mature audiences. That theory did no favors for MadWorld, resulting in a disappointing sales launch, which Sega now attributes to an audience "mismatch" for Wii.
"Critically it [MadWorld] got a lot of acclaim, but commercially it wasn't the success we wanted it to be," said Sega of America COO and president Mike Hayes to CVG. "Clearly that was a mismatch with the Wii audience - particularly in terms of the amount of cross-ownership between Wii and the other home platforms. If you're going to play a mature-rated game, you're going to get your 360, PC or PS3 out to do so. But you can't knock us for having a go."
Sega has several times stated having no regret greenlighting MadWorld, only that it didn't catch on. The lesson from MadWorld seems to be a move towards Xbox 360 and PlayStation 3. With Project Natal and PlayStation Move, a sequel or upgraded port doesn't seem far-fetched.
"We were brave in that area," said Hayes, "but the reality is, Platinum Games is such a cutting-edge developer they need the PS3 or 360 to realise what they actually want to do."