There are many comparisons to be made between Rockstar Games’ upcoming western title Red Dead Redemption and the developers’ money-printing Grand Theft Auto series. It’s no wonder then that Rockstar plans to throw an unprecedented amount of support behind the game.
Rockstar general manager Neil Stephen recently told MCVUK that not only will the developer be "spending a larger proportion of our TV budget pre-launch than we ever have before,” but Red Dead will be the first game Rockstar will promote on the big screen.
“We think the cinematic nature of the game makes it a perfect fit for cinema and we will be executing a nationwide ad campaign targeting the audiences of Robin Hood, Iron Man 2 and Prince of Persia.”
There will also be movie theatre posters that will somehow let you download game content via Bluetooth, and Rockstar has also made deals with IGN, Gamespot, YouTube, Microsoft and LoveFilm to give away movie downloads and Xbox Live content.
Considering Rockstar sees Red Dead Redemption as the official jumping off point for their “next blockbuster gaming franchise,” it’s no wonder they’re throwing so much ad support behind it. Guess we’ll find out if it pays off next month when the game moseys onto store shelves.
Source: MCVUK (via Gamasutra)