Kotick At DICE 2010: "Inspired People Really Do Need To Control Their Destiny"


Posted March 2, 2010 - By Stephen Johnson

In light of yesterday's reported... sudden personnel changes... at Infinity Ward, it's interesting and enlightening to take a look at Activision head Bobby Kotick's speech from DICE 2010 speech.

Two weeks ago, while speaking on Creative Talent, Kotick stressed the importance of giving talent the resources they need to make the games they want to make, and how executives overlooking the passions of the people who make games can lead to monetary losses. "After 15 acquisitions, mainly of studios, we got to that place where we learned how to protect the culture of the companies that we either acquired or merged with," Kotick said.

"The thing you realize is that creative, inspired people really do need to control their destiny. If you create a culture that values independent thought and fosters independent operation and lets independent talent control much of their destiny, you'll get great games."

Hmmm... SEC filings suggesting "insubordination" as a reason for an investigation of top Infinity Ward employees  suggest fostering "independent thought" only goes to a certain point. Check it out in the video below:

DICE 2010: Bobby Kotick's "Creative Talent" Presentation »


Kotick At DICE 2010: "Inspired People Really Do Need To Control Their Destiny"


Blog Tags

  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,305,642 Views | 05:20

  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    632,144 Views | 00:49

  • Adult Star Kirsten Price Tests Kinect's Nude Filter

    Posted: November 12, 2010

    1,433,675 Views | 04:33

  • Best Nude Scenes in Video Games

    Posted: June 29, 2009

    1,521,467 Views | 03:12

  • International Sexy Ladies Show: Wrestling in Moscow

    Posted: June 19, 2009

    135,616 Views | 01:24