Kotick At DICE 2010: "Inspired People Really Do Need To Control Their Destiny"


Posted March 2, 2010 - By Stephen Johnson

In light of yesterday's reported... sudden personnel changes... at Infinity Ward, it's interesting and enlightening to take a look at Activision head Bobby Kotick's speech from DICE 2010 speech.

Two weeks ago, while speaking on Creative Talent, Kotick stressed the importance of giving talent the resources they need to make the games they want to make, and how executives overlooking the passions of the people who make games can lead to monetary losses. "After 15 acquisitions, mainly of studios, we got to that place where we learned how to protect the culture of the companies that we either acquired or merged with," Kotick said.

"The thing you realize is that creative, inspired people really do need to control their destiny. If you create a culture that values independent thought and fosters independent operation and lets independent talent control much of their destiny, you'll get great games."

Hmmm... SEC filings suggesting "insubordination" as a reason for an investigation of top Infinity Ward employees  suggest fostering "independent thought" only goes to a certain point. Check it out in the video below:

DICE 2010: Bobby Kotick's "Creative Talent" Presentation »


Kotick At DICE 2010: "Inspired People Really Do Need To Control Their Destiny"


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