Greg Short & Geoffrey Zatkin, CEO and COO of Electronic Entertainment Design and Research call their DICE 2010 presentation: “Forces at Play: Examining What Has Really Been Impacting the Videogame Industry, and What It Means Going Forward."
"How do these guys know so much?" you might be asking. Well, it's their job to know. EEDAR's mission is to "increase the profitability and creativity of the video game industry by allowing publishers, developers and investors to make more strategic decisions based on objective, accessible and meaningful data."
Anyway, look at the video and judge for yourself!
For more DICE 2010 presentations, news and interviews, visit our DICE 2010 site!