DICE 2010 Presentation: Creating Original IP


Posted February 22, 2010 - By Jake Gaskill

Originality is something that is hard to come by in any creative medium, and video games are no exception. Publishers tend to favor sure things like sequels to popular titles because they already have a dedicated fan base, and recouping development costs is much less of a headache than if the publisher decides to release a new IP. Still, it’s those original IPs that keep driving the industry forward into new and exciting directions.

In the following DICE 2010 presentation, “From Pencils To Pixels: The Making Of An Original IP On Console,” Vigil Games creative director Joe Madureira and general manager David Adams talk about the process of creating an original IP and seeing it through to the final product. Prospective game designers need to watch this.

DICE 2010: From Pencils To Pixels »

DICE 2010 Presentation: Creating Original IP


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