Whenever Activision head Bobby Kotick talks, people listen. It’s kind of like the Howard Stern effect: I just want to hear what he says next. And you better believe when Kotick takes the stage at an event such as DICE 2010, you’re in for some quality material.
You need proof? Here are three articles for your reading pleasure:
- Why Activision's Bobby Kotick Doesn't Play Video Games: Addiction
- Activision's Bobby Kotick Explains "Taking The Fun Out Of Games"
- Activision CEO Regrets Not Purchasing Harmonix, Nearly Apologizes
The source of this material was Kotick’s DICE presentation, which you can view in its entirety right here: