Activision's Bobby Kotick Explains "Taking The Fun Out Of Games"


Posted February 18, 2010 - By pklepek


It's easy for gamers to find reasons to dislike Activision CEO Bobby Kotick simply because he's the most powerful executive in video games. Kotick doesn't help himself, however, when he tells investors (even if it's in a joking manner) that he wants to "take the fun out of games."

At DICE 2010, Kotick took the stage and attempted to address the oft-quoted lines.

"It was a line that I used for investors," he said. "It was mainly because I wanted [to explain to our shareholders that] we were responsible in the way that we made our games and that it wasn't some Wild West, lack-of-process exercise and that we really did give some thought to the capital being used to provide a return to shareholders."

He's right (it did happen on a financial call), but there was probably a better way to say that.

Activision's Bobby Kotick Explains "Taking The Fun Out Of Games"


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