Battlefield: Bad Company 2 will feature a DLC coupon, much like the one that came with Mass Effect 2. The "VIP Code" will allow access to an in-game store, where downloadable content will be displayed. Free DLC will be available on launch day, including a set of new multiplayer maps.
According to Patrick Bach, the senior producer on the game:
"We want people to insert the code they get when they buy the game to get access to [DLC content]. It's connected to your personal account, more or less, and what we want to do is give you something extra, added value, for that. In the future you will get more content, for free, if you have this VIP code."
Sure, added value. That's it. You might have thought that the DLC coupons were included to make buying and selling used games less attractive to gamers (the VIP Code can only be used once, so if you buy a game used, you also have to buy the code), and to make it less fun to give your games away when you're finished with 'em, but no. It's "something extra." Think of it like a present!
The VIP code will be attached to your EA.com account, not Live or PSN, which is more added value! After all, figuring out how to access the EA network, entering the code from the BF 2 card, and remembering whatever login or password I gave it when I played Mass Effect 2 is an engaging, old school adventure style puzzle -- that's added value before the game even starts!
Anyway, no matter how bitter I am about this new trend of DLC coupons, I'd better get used to it: I think it's here to stay. I just hope the integration of the DLC into Battlefield 2 is hassle free.