The music genre isn't the star child it used to be. It continues to be a solid performer for both Guitar Hero and Rock Band, but interest has waned. A common critique has been Activision's deluge of Guitar Hero releases, potentially diluting consumer interest. Whether Activision will ever admit that or not, the company is radically scaling back its Guitar Hero releases for 2010.
Activision released 25 different versions of Guitar Hero in 2009. To be clear, that's 25 different versions of various Guitar Hero games across all gaming platforms. For example: Guitar Hero 5 on Xbox 360 and Guitar Hero 5 on PlayStation 3 are both different "versions" of the same game.
During a conference call discussing Activision's financial performance in 2009, Activision said it would release only 10 versions of Guitar Hero throughout 2010. That's a significant scaling back, which the publisher cited as a result of a movement towards software-only purchases by consumers and casual consumers proving a less reliable source of income.
The company further detailed that there will be two major music-related releases for Activision: a new Guitar Hero and a new DJ Hero. Activision will also stop producing PlayStation 2 versions of its music releases, and will eliminate a "high-priced" version of Band Hero (read: no hardware).
Details on what's coming in 2010's Guitar Hero games were promised soon.