Electronic Arts has been making interesting moves to encourage users to avoid selling their video games to retailers and creating incentives for gamers to buy new versions of games. The Saboteur had the much-discussed breasts downloadable content and Mass Effect 2 shipped with a much more ambitious "Cerberus Network," which costs someone with a used copy $15 to gain access to.
During a conference call this afternoon discussing EA's latest financial results, EA's leadership said there would be more things like Cerberus Network in upcoming games from the company.
"In every case," said EA CEO John Riccitiello, "what we've seen is a very positive response from the consumer and each case, particularly starting with Dragon Age, a strong pick-up in revenue per user. By and large, they like the extra content and we think it's a strong positive move."
Cerberus Network is a in-game store for Mass Effect 2. BioWare has launched free content -- both missions and characters -- only available through Cerberus Network. Bigger downloadable content (think: Dragon Age: Awakening) will be available outside of the Cerberus Network.
"We've got similar strong PDLC [paid downloadable content] with each and every one of our titles this year," continued Riccitiello.