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Electronic Arts will deliver millions upon millions of religiously devoted football fans to hell compliments of the publisher’s first-ever Super Bowl ad, which will be for its upcoming literary reworking-and-slash Dante’s Inferno.
"While digital outreach to Facebook, Twitter, and online bloggers is a core part of our marketing strategy,” EA president Frank Gibeau said in a statement, "we felt that advertising during the Super Bowl is an excellent way to introduce this new IP to a massive cross-section of people who are likely already familiar with the dark and twisted 'Divine Comedy.'"
I think Gibeau is looking at this the wrong way. I think that the vast majority of Super Bowl viewers (and non-viewers for that matter) have never read or are really that familiar with the The Divine Comedy, but I think this is actually to the game’s benefit, because of how dissimilar the game is from the source material. The sexed up, over-the-top nature of the Super Bowl doesn’t exactly scream "classic literature" but Dante’s Inferno clearly embodies this style and tone, so I think it should be a perfect, if kind of sad, fit.
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Comments
Displaying 1–15 of 15
Cathartic Denoument
SWEEEETT...I can't WAIT to play this game!!!
Especially ever since I played the demo.
I don't ever remember being THIS excited about a game before.
I'm so excited, I keep playing the demo over & over again, just to see if I can push for a higher level before the demo ends.
Furthest I got was Level 3 on Classic (easy) mode (Holy Path only); got to Level 2 on Zealot (Normal) mode (for BOTH Holy & Unholy paths).
IamtheBat
If they do anything that's slightly sac-religious (which is likely they will) this could mean epic prime time news acknowledgment for EA. No such thing as bad publicity.
Cathartic Denoument
And thats the FRAGGING 3RD TIME that its done that. (-_-)'
[My comment ended up becoming a reply to someone else's comment.]
Is it because this website is code-heavy and it can't handle the fact that I have multiple tabs open for this website??
SOOO annoying...PLEASE, someone FIX that.
Gamebreaker76
Well ya ask your self how far would ya go to rescue the the person you love? Even though it has the feel of god of war. The person who ya play as goes to hell and save's his woman. Hack and slash your way down into the fire's of hell. So the story sounds good so far and has a purpose of a good game. Tell me what ya want more from a game.
FeximusMaximus
"(as long as the game is worth buying)."
That's the real question, isn't it?
SonicATL
This could pay off in the end, but I'm predicting some form of backlash from hardcore, Christian football fans down here in the south. Why? Because it involves the devil and many young kids here watch the Super Bowl with their parents. It'll be a smaller fire than Mass Effect had, but someone's going to complain about the subject matter. To me, this is an awesome move for EA and they should do fine (as long as the game is worth buying).
topgamer101
The only action series I've really ever cared about was DMC, the others just never wow'd me much. This one has a distinct style, but I predict the enemies would frustrate me eventually and the very liberal use of nudity sort of surprised me.
All in all I may rent it, but can't say I'm going to be excited.
osubluejacket
Please oh PLEASE let this be aired IMMEDIATELY after Tim Tebow's "Focus on the Family" ad. It will make my day and prove that there's justice (or irony) in the world.
contactone
I totally see why EA would put an ad up on SB sunday. Ad prices hve come down this year and are more affordable. I do question the game they are trying to pimp. I can see an ad for Dante's Inferno causing a huge stir. Which is of course good as any publicity is good publicity.
Sonoran hotdog
As long as I dont see a recycled cell phone carrier comercial. Like if I see the now network, or can you hear me now guy I will FLIP!
something with phones its always annoying CALLATT and now the Verison network and stuff it make me mad
shagdaddey
its also a good way to advertise to grown men who play games but have no time for that social networking nonsense. not everyone is "lol"ing and "brb"ing all day long.
irmoslinga92
finally sports fans and geeks can come together to share the best of american life...sports and video games what a world wooo!!
ac13bx
good for them, more game company's should also do it.
xL7717
I wish more there were more video game commercials for Super Bowls. It seems like an excellent way to advertise. However, it's also very expensive!
This won't happen, but I'd like to see Sony put on their "Dear Playstation" add for MAG during the Super Bowl. It's an underrated game that needs more advertising (Mass Effect 2 and No More Heroes 2, which are both great games, seem to be getting all of the attention). The commercial is also pretty funny, so it fits the humor you expect from the Super Bowl commercials.
joshdale
played the demo over the weekend...this game looks amazing b^_^d
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