Kotick To Keynote DICE 2010


Posted January 21, 2010 - By Stephen Johnson

Bobby KotickThe Academy of Interactive Arts and Sciences announced today that Activision CEO Bobby Kotick will provide the keynote speech at the D.I.C.E. (Design, Innovate, Communicate, Entertain) summit on February 18.

Kotick is a sometimes controversial figure in gaming, as much for his outspoken style for his take-no-prisoners corporate strategies, so it should be an interesting speech.

“Bobby Kotick has believed in the power of interactive entertainment his entire career,” said Joseph Olin, president of the AIAS. "Activision Blizzard is home to some of the most talented developers in our industry and we are thrilled to have Bobby's insight on how great games are built upon great talent."

The insider-gaming industry has often taken Kotick to task for his statements (IE: "The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games."), but the mainstream business world regards Kotick with admiration. He took a bankrupt company, Activision, and turned it into the most successful video game publishing company on earth. Sure, that involved publishing a lot of sequels, but it's hard, if not impossible, to argue with the guy's results. Where other companies seem to be having a very hard time lately, Activision/Blizzard is doing amazingly well.

What do you think about Kotick, Activision and the D.I.C.E. choice?

In any case, we'll be at D.I.C.E., bringing you all the news that's fit to post about the event.

Kotick To Keynote DICE 2010


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