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Music Distributor Charging $2500 Per Song For Rock Band Authoring

JGaskill
13 Comments

Posted January 7, 2010 - By Jake Gaskill

Music Distributor Charging $2500 Per Song For Rock Band Authoring 

How much would you pay to have one of your songs available for download in Rock Band?

Developer Harmonix devised a brilliant answer to this question with its “free” authoring service, Rock Band Network, which will launch in earnest this year. However, as anyone who has witnessed the service first hand can attest, it’s a complicated and time consuming process, which actually isn’t that surprising given that it requires you to assume the role of a Rock Band developer, an intimidating proposition to begin with.

Well, should you fall into the “Can’t someone else do it?” group, then music distributor TuneCore wants to help. All you have to do is hand over a complete collection of your song's various components (guitar, bass, vocals, kick drum, snare, etc.) and the audio wizards at TuneCore will do their engineering magic and bring your musical masterpiece to life in Rock Band.

Lighting effects, accommodations for varying difficulties, song-specific character animations, camera direction, TuneCore takes care of it all. And it will only cost you $2500…per song.

Wait. What?

Actually, the company is currently offering a discount, so it will only cost you $999 to see one of your tracks in video game form. Still, even that price tag is significantly more than I would have expected for this service, and I don’t think I’m alone.

The thing that makes the price so hard to swallow is that it’s for something that you can do yourself for a fraction of the price. Considering all you need to do the job is an XNA Creator’s Club membership ($99/year or $49/month) -- for now, the songs will only be available on Xbox Live -- and the required Reaper production software ($60), asking between $1000 and $2500 per song just sounds insane.

However, you do have to factor in the labor aspect of the authorship process. Conservative estimates have put the average creation time at around 40 hours per track, but that could easily double or triple depending on the complexity of the song and/or the abilities of the author. So it could definitely be worth it in that sense, however, I don’t know too many unknown/struggling musicians with a few grand lying around to invest in putting a single song on Rock Band.

As for the payoff, TuneCore says on their site that if someone downloads your $2 track, you pocket $.60. So just to break even, you’d need to have around 4,200 downloads. That’s no small feat, especially if your song isn’t very good. At least if you put $2500 towards creating a whole album you’d have something much more substantial to show for it instead of a lone track waiting to be downloaded a couple thousand times.

Having said that, there's always the chance that your song becomes a phenomenon, in which case that $1000-$2500 investment would be the smartest one you ever made. (I'll predict it right now: at least one currently unknown band will be discovered via this personal authorship route.)

TuneCore is definitely onto something here, and I expect we’ll be seeing more companies emerge in the near future that will offer a similar service. This will most likely drive the price down, and it will also create an entirely new business that will operate between the music and gaming industries. It’s going to be a fascinating story to follow, and you can bet we’ll be keeping our eyes firmly on it going forward.

Music Distributor Charging $2500 Per Song For Rock Band Authoring
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  • prismshard

    I think this is an excellent opportunity for a lot of different parties: bands, labels, and music software techies. I was just at the NAMM show this last Saturday and had the opportunity to attend a seminar presented by Harmonix about the process. This is definitely something I'm going to start doing, since I am very proficient with the type of software used to author songs for Rock Band Network.

    Posted: January 18, 2010 6:30 PM | Reply | Report
    prismshard
  • fathomband

    Seriously considering using this service for one of our songs. Although I can't seem to find the offer anywhere in Tunecore's site.

    Possibly this song...might be the only song in Rockband with Irish Pipes: http://www.youtube.com/watch?v =sak6lycABKo

    Posted: January 9, 2010 9:03 PM | Reply | Report
    fathomband
  • Wozman23

    There are a lot of extremely underrated mainstream bands (or just popular bands) that could easily benefit from this. I for one have always wanted a few HURT songs to play through, and Trent Reznor could find a new way to make money by providing me with a NIN discography.

    But I don't see many small bands taking advantage of this though, and that's more of what I hope RBN can do. That's a lot of downloads to break even, and a small band could probably use that money better towards other expenses.

    Posted: January 8, 2010 11:06 AM | Reply | Report
    Wozman23
  • saulpimpson

    I don't think you understand the amount of money bands spend on everything. even indie bands. i remember getting together nearly $1000 between the 4 of us to put out a 7" record in 1999. we had 300 copies and we sold maybe 75 gave away maybe 100 more the rest are in somebody's basement or attic.

    i have a friend that put an ad on pitchfork for a month and is still paying it off.

    Indie rock is getting more and more backers and more and more trust fund kids are starting micro labels.

    i think that charging $999 is almost giving this away. it's got to be much tougher than you think. especially with all of the QA you have to do. and creating a mix that matches the original recording.

    it's like making a website. it sounds easy on paper but you put much more time than you think into it.

    Posted: January 8, 2010 8:09 AM | Reply | Report
    saulpimpson
  • Lucifer6972

    I think that's a lil nice clever way for ingenuity to come through. I think that's pretty smart, everyone has ambitions and aspirations to have their own rhythms and beats to their own song, at their own expense of course. I think in some ways is pretty cool, yet quite imaginative for the average person. I guess the price to do it is not as bad, considering the materials, resources, etc that deals with it. For real, who knows the next big hit in music just might be yours, especially nowadays that the mystique of music has gone away.

    Come on, American Idol gets more torque than your aveage artist or favorite artists. I think is cool.

    I should tell my nephew to try it out, he can play the drums exceptionally well. Get him coached up.

    Posted: January 8, 2010 7:59 AM | Reply | Report
    Lucifer6972
  • PeterTuneCore

    Yep, it's expensive, mostly because it's a pretty involved process. We're not trying to get a huge $$$ on this, it's just an opportunity. We're even picking a band a month to get it for free. The key here is access--you CAN get into RBN if you want. And also, no strings attached: we don't take a percentage of your earnings, not on RBN, not in iTunes, AmazonMP3, or any of the stores we deliver to.

    People are always asking me for chances to market themselves. Okay, here's $999 investment and you can get into a really cool space. I think for a lot of people, it's a real opportunity. And hey, it's only ten bucks to use TuneCore to put a song into iTunes (and ALL our stores), so earn the cash from the sale of your music and go to town, we'll be here to help!

    Thanks. Feel free to drop me an email with questions.

    --Peter
    peter@tunecore.com

    Posted: January 7, 2010 10:01 PM | Reply | Report
    PeterTuneCore
  • Tygraph

    And this doesn't even combine the thousands you will probably spend to get a high quality studio recording. That alone is a very expensive process. This is a great idea, but we don't all have thousands laying around to spend on hope.

    Posted: January 7, 2010 9:19 PM | Reply | Report
  • DPsx72

    It will be on PS3 soon enough. The 360 userbase is shrinking rapidly as people wise up and move to stable hardware. They'll need the larger group to sell to.

    Posted: January 7, 2010 8:52 PM | Reply | Report
    DPsx72
  • Beath

    this is obviously only marketed at slightly sucsessfull bands that know they will earn back that money..

    dont flame the company its a good idea

    Posted: January 7, 2010 8:33 PM | Reply | Report
    Beath
  • xwing_5

    This is a great idea,, the price from TuneCore is absolutely insane, but the XNA membership/do it yourself way is somewhat reasonable.

    Again exclusivity kills another brilliant concept.

    Why the FalK can't this be on the PS3!!!!

    Look at what LittleBigPlanet is doing. People are creating their own levels. . .offering them to ANYONE. . . FOR FREE!!!!!!!!!!!!!!!!!!!!

    Lucky for XBOTS. The rest of the world will have to wait till it comes out on the PS3. . . if ever.

    Posted: January 7, 2010 8:24 PM | Reply | Report
    xwing_5
  • EntropyMu

    There's a bunch of other groups (notably a crew from Scorehero) that are offering the same service at the cost of sharing a cut of the profits you make from downloads.

    Posted: January 7, 2010 8:14 PM | Reply | Report
    EntropyMu
  • LeDuc725

    It sounds like a way to get some bands music out there.

    Posted: January 7, 2010 8:07 PM | Reply | Report
  • Kanaye

    "As for the payoff, TuneCore says on their site that if someone downloads your $2 track, you pocket $.60."

    No, thanks. I'd rather do it myself.

    Posted: January 7, 2010 5:51 PM | Reply | Report
    Kanaye

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