According to Ripten, the recent title update to the PS3 version of Madden NFL 10 fixes up some minor problems with the game, but also something you probably don't want: More ads. Specifically, Madden now reminds you that Madden Arcade is available to download with a pop-up window... before every. single. snap. That means you'll see advertising for Madden Arcade at least 4 times with each possession (barring turnovers) which adds up to hundreds (thousands?) of ad impressions per day for hardcore Madden players.
Apparently, the 360 version works the same way, except with even more annoying ads for Microsoft's new Bing! search engine.
Eventually, the sheer volume of Madden commercials might break you down, and you might download the game, just to kill the constant in-game spam; but sorry. The ads reportedly continue, even after you download Madden Arcade. So, yeah, gamers, happy holidays.