NPD Analysis: November 2009 Hardware Sales -- Everyone's Doing (Mostly) Fine


Posted December 10, 2009 - By pklepek

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Even though the video game industry is experiencing some turbulence as a result of reduced consumer spending, the holidays are big for video games and 2009 will be no different. The NPD Group has released the official sales numbers for November and it's little surprise all platforms experienced a healthy boost from the amount of folks preparing for gifting season. The full list:

  • DS -- 1.70M
  • Wii -- 1.26M
  • Xbox 360 -- 819,500
  • PlayStation 3 -- 710,400
  • PSP -- 293,900
  • PlayStation 2 -- 203,100

It seems unlikely 2009 will match 2008, but NPD Group analyst Anita Frazier left hope alive.

"All hardware systems realized an increase over October but one would expect that from seasonality alone," said Frazier. "More positive economic news combined with 'frugal fatigue' could positively impact industry sales during these last weeks of the holiday season."

Frazier also pointed the extraordinary sales from 2008, especially so for both of Nintendo's platforms, as problematic when analyzing sales in 2009. Both Wii and DS sold spectacularly in 2008 and continue to sell well above the competition in 2009, even if numbers seem down by comparison.

Did you pick up any machines over the last couple of weeks?

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NPD Analysis: November 2009 Hardware Sales -- Everyone's Doing (Mostly) Fine


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