Fewer Guitar Hero Games In 2010, Activision Promises Another DJ Hero


Posted November 13, 2009 - By pklepek

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In 2010, Activision has launched Guitar Hero 5, Band Hero and DJ Hero, the last of which marks the company's first attempt to create an original music property since launching Guitar Hero. A still-down economy combined with annually slumping music game sales, however, means even Activision will be reducing the numbers of games it releases next year, Guitar Hero CEO Dan Rosensweig tells MCV.

“We’re working on our 2010 slate now," said Rosenweig. "You will probably see fewer SKUs from us, but the focus on making the best-selling, most fun to play, best-reviewed games will continue. Those are the things that are constant."

The launch of DJ Hero was soft. According to NPD Group sales numbers for October, DJ Hero only sold 122,000 copies in total across every platform. Despite this, Rosenweig said there will be more DJ Hero in the future. It wouldn't make much sense for Activision to give up on the franchise after so much marketing fanfare, but for invested fans, it's good news.

"[There will be] more DJ Hero," he said, "and the next iterations of Guitar [Hero] and Band [Hero] are on the way. But we will see how the market plays out. What you will see is the games will live longer and be more vibrant through DLC [downloadable content]."

Source: MCV

Fewer Guitar Hero Games In 2010, Activision Promises Another DJ Hero


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