Riddle of the day: Q: When is DLC not DLC? A: When they sell it over-the-counter at GameStop. The gaming retailer announced yesterday that it is planning to install DLC kiosks in its stores, and sell people extra levels, modes and horse-armor at the time of purchase.
"A large market for full game downloads is not imminent, (but) the add-on downloadable market will grow," GameStop Chief Operating Officer Paul Raines said at the BMO Capital Management Digital Entertainment conference.
"But Steve," you may be asking yourself (which is weird, since your name isn't "Steve") "What advantages does this idea offer me, The Consumer?"
I'm glad you've asked. Over-the-counter DLC will allow you to trade in used games for GameStop credits which can then be traded in for DLC. Also: If they took away your credit card because you are an irresponsible lout, you'll be able to purchase downloadables with cash.
Other than those two small subsets of people, I don't think it would benefit too many of us. You'll still have to download the DLC at home... you just won't be putting in your credit card digits. Am I missing a good use for this? Let me know!