Dragon Age Downloadable Content Has Already Generated $1 Million


Posted November 12, 2009 - By pklepek

Gamers were happy to toss in a few more dollars to purchase the downloadable content timed for the launch of Dragon Age: Origins, according to EA exec. VP and CFO Eric Brown. During a presentation at the BMO Capital Markets "Digital Entertainment Conference" in New York this afternoon, Brown revealed Dragon Age: Origins's downloadable content has already produced $1 million.

"Dragon Age just launched about a week ago, it's doing very well," said Brown. "The game was designed at the outset to have extensive PDLC [paid downloadable content] at launch, as well through the next 12-plus months of its lifespan. We're well past one million in PDLC, so the attach rate appears pretty good."

Were you one of the apparently many gamers who paid for the downloadable content?

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Dragon Age Downloadable Content Has Already Generated $1 Million


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