Electronic Arts has added another cog to its already impressive wheel of mobile/casual gaming domination, as the publisher announced today that it has acquired social gaming creator Playfish for $275 million. If Playfish hits certain “performance milestones” over the next two years, the deal could end up closer to $400 million.
Senior vice president and general manager of EA Interactive, Barry Cottle, said in a statement, “EAi has been successfully leading the charge for EA, and with the addition of proven expertise from Playfish, their broad consumer base and strong game brands, we're moving ahead aggressively in our plans to lead in the category of cross-platform social entertainment.”
Playfish has seen over 150 game installs and boasts over 60 million active players per month across a number of platforms including Facebook, MySpace, Google, Bebo, iPhone and Android. Some of the Playfish’s most popular titles include the Facebook games Pet Society, Restaurant City and Country Story.
As a result of the acquisition, the company will now operate alongside EA Mobile and Pogo beneath the EA Interactive umbrella. Considering Pogo’s dominance of the casual online gaming market and EA Mobile’s control over the mobile gaming space (a 34 percent market share according to EA), Playfish is in mighty good company, and the move will only help EA more firmly shore up its mobile/casual/social gaming presence for a while to come.
Any Playfish game fans out there? What are some of your favorite games, and why?