Nanny Group Protests Dante's Inferno


Posted October 23, 2009 - By Stephen Johnson

Nanny Group Protests Dante's InfernoAt a recent press event, Dante's Inferno executive producer Jonathan Knight dropped some details about the game: You know, nudity, gruesome death, viscera -- the usual. But he also mentioned the "Bad Nanny" achievement that gives props for killing an as-yet-unannounced number of unbaptized babies.

While regular people went about their business in spite of this outrage against defenseless babies, the International Nanny Association, apparently, took umbrage. They issue the following statement:

"INA is opposed to video games that promote and encourage players to 'kill' babies, even in fantasy play. It is our opinion that this type of play may promote violence towards children. The name of the trophy or achievement, 'Bad Nanny,' is offensive to our association in that we strive to promote and educate the public regarding the selfless work nannies do to support families by providing quality in-home child care."

So news flash: Nannies are against killing babies!

EA has used fake controversy to hype this title in the past, hiring actors to pretend to be offended Christians outside of E3. So I'm taking this with a grain of salt. How would a Nanny association have even heard of this?  I've put in a call to the Nanny association, and I hope to hear back soon and get to the bottom of this.

Dante's Inferno's entire marketing ploy seems to be to pair the literary and historical source material with over-the-top violence and sex. It's a little peculiar to base a game on a well known, respected literary work that isn't particulary violent or sexy and focus on boobies and blood. 

Personally, I'm not in the least offended by any adult content I've ever seen (except a few unseeable internet videos), but I am a little disgusted, as a gamer, at the idea that the way to appeal to me is hype the game's most outré aspects, as if I'm going to rush right out an buy a game because, OMG! IT HAS BEWBS IN IT or I really need to see gallons of blood to think a game is good. 

What do you think? Am I being too sensitive here? Is the Nanny association protest a little bit of  marketing AstroTurf? Should I ignore this whole thing, because paying attention to the controversy is exactly what they want? Do you even care about Dante's Inferno?


Nanny Group Protests Dante's Inferno


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