You've probably seen this by now, but this is the single greatest piece of video game print advertising I have ever seen, and I just had to share it with you. The ad can be found in the latest issue of Game Pro magazine, as well as other publications I'm sure. Seriously, if this doesn't make you want to get your hands on Assassin's Creed II, then you are dead inside.
So here's the first page:
Click through to see what happens when you turn the page.
Here's the kicker though. The first page is glued to the second one, so when you turn the page, you actually feel yourself rip off the guy's head, and the whole thing is accompanied by a biologically accurate tearing sound. Turning an advertisement into its own interactive mini-game? Bravo, Ubisoft. Bravo.
Can you think of a game ad that tops this one?