Christian Games Get Wal-Mart Release


Posted October 13, 2009 - By Stephen Johnson

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Christian Games Get Wal-Mart Release

Inspired Media, the religious game development company behind Left Behind: Eternal Forces, has just secured a distribution deal with Wal-Mart. Soon, over 100 Texas Wal-Mart locations will feature Inspired's god-themed gaming products. Why Texas? Because that's where the religious people live: There are 23,000 churches in the Lone Star State. Texas ranks first in the nation in the number of Evangelical Protestants (over 5 million), second in number of Mainline Protestants (over 1.7 million) and third in number of Catholics.

Troy Lyndon, CEO of Inspired Media says, "The US market for Christian video games could reach $648 Million within the next five years based upon just 3% of video game sales being in the Christian segment."

Right now, Inspired's flagship series (Left Behind) hasn't had a new release in several years, so it's weird that this deal is coming together now...and what's the deal with the marketing speak of this Lyndon guy. Treating a religion like a marketing segment is a little cynical, don't you think?

I'm not Christian -- I worship the great and terrible Cthulhu (do not speak his name aloud) -- but I think Christians really get the shaft when it comes to gaming. Christian games almost always seem like watered down copies of "Mainstream" titles, and there's no reason that should be. The Bible provides such rich and interesting source material for games, that it's weird that Inspired Media would turn to a series of badly written novels to create their RTS.

What do you think? Will Chrisitan games ever be able to compete with "regular" games?

Christian Games Get Wal-Mart Release


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