Chris Hardwick has got to be the luckiest guy here at G4. Not only does he get to host Web Soup, and contribute to Attack of the Show, but he got to shoot a commercial with the best basketball player in the world, Kobe Bryant, and someone who might soon be able to lay claim to that title, Derrick Rose, to promote NBA 2K10.

Check out this behind-the-scenes footage of that shoot, where Chris, Kobe, and Derrick talk not only about the game, but about such things as Kobe's footwork, who's the best gamer in the NBA, and what mayonnaise-based nickname might be best for Chris. Also, Kobe reveals that there are some moves that he's seen in the game that he'd like to try in real life.

UPDATE: The commercial will premiere on US television tomorrow, October 2nd, but the behind-the-scenes video is here for you now.