Now, while forgoing a subscription-based model for Turbine's massively-multiplayer online role-playing game certainly gives the game a better chance of competing with MMORPG juggernauts like World of Warcraft, Mersky says that the micro-transaction approach also fit in perfectly with the history and philosophy of the Dungeons & Dragons franchise.
“If you think back even further, D&D was marketed this way, you know, from its inception. You buy a handbook, maybe you enhanced it when you got some cool dice or minis or a map. Then you bought more handbooks and manuals and things like that. So [DDO: Eberron Unlimited] fit with the IP. It fit with the style of game we built.”