Dungeons & Dragons Online PAX 2009 Interview

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Posted September 21, 2009 - By Jake Gaskill

Turbine’s Dungeons & Dragons Online recently went free-to-play with the release of the downloadable upgrade, Dungeons & Dragons Online: Eberron Unlimited. The developer’s director of communications, Adam Mersky, explained to G4 the reasoning behind this decision during PAX 2009.

Now, while forgoing a subscription-based model for Turbine's massively-multiplayer online role-playing game certainly gives the game a better chance of competing with MMORPG juggernauts like World of Warcraft, Mersky says that the micro-transaction approach also fit in perfectly with the history and philosophy of the Dungeons & Dragons franchise.

“If you think back even further, D&D was marketed this way, you know, from its inception. You buy a handbook, maybe you enhanced it when you got some cool dice or minis or a map. Then you bought more handbooks and manuals and things like that. So [DDO: Eberron Unlimited] fit with the IP. It fit with the style of game we built.”

Check out the full interview below to find out more about how Turbine went about developing DDO: Unlimited’s free-to-play/micro-transaction hybrid model.

Dungeons & Dragons Online PAX 2009 Interview »

Tags: PAX, PC Gaming
Dungeons & Dragons Online PAX 2009 Interview


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