Dungeons & Dragons Online PAX 2009 Interview

Leave a Comment

Posted September 21, 2009 - By Jake Gaskill

Turbine’s Dungeons & Dragons Online recently went free-to-play with the release of the downloadable upgrade, Dungeons & Dragons Online: Eberron Unlimited. The developer’s director of communications, Adam Mersky, explained to G4 the reasoning behind this decision during PAX 2009.

Now, while forgoing a subscription-based model for Turbine's massively-multiplayer online role-playing game certainly gives the game a better chance of competing with MMORPG juggernauts like World of Warcraft, Mersky says that the micro-transaction approach also fit in perfectly with the history and philosophy of the Dungeons & Dragons franchise.

“If you think back even further, D&D was marketed this way, you know, from its inception. You buy a handbook, maybe you enhanced it when you got some cool dice or minis or a map. Then you bought more handbooks and manuals and things like that. So [DDO: Eberron Unlimited] fit with the IP. It fit with the style of game we built.”

Check out the full interview below to find out more about how Turbine went about developing DDO: Unlimited’s free-to-play/micro-transaction hybrid model.

Dungeons & Dragons Online PAX 2009 Interview »

Tags: PAX, PC Gaming
Dungeons & Dragons Online PAX 2009 Interview


Blog Tags

  • International Sexy Ladies Show: Messy Cat Fight

    Posted: January 27, 2010

    644,696 Views | 00:49

  • Sara Underwood's Naked Bike Ride

    Posted: June 22, 2011

    1,316,284 Views | 05:20

  • Laser Snake Robots, More Mars Rovers and BigDog Is Back

    Posted: September 25, 2012

    1,290 Views | 03:00

  • NBA 2K13 Launch Trailer

    Posted: October 4, 2012

    5,601 Views | 01:53

  • Casual Vomiting - Web Soup Investigates

    Posted: March 30, 2011

    7,570 Views | 02:52