Another year, another Penny Arcade Expo. Did you know only 3,000 people showed up to the first one, which was organized in just a few months? In 2009, more than 60,000 people hit Seattle to be part of the fun. Adam Sessler interviewed Penny Arcade founders Mike Krahulik and Jerry Holkins during the three-day event, where Holkins explained why they put together PAX in the first place:
"The overriding philosophy of PAX is, I would say, this is the convention that should have existed but didn't. More or less, people love to read about what other people are doing at E3, but there was no venue for publishers to bring their stuff and actually show it to people who purchase games. That isn't to say the media doesn't purchase games or -- this is the offensive thing -- the media don't consist of real people. But at the same time, it's an opportunity for a more robust dialogue between the people who play games and the people who make games."