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The Last Guardian Was Purposely Named To Generate Appeal Outside Japan

pklepek
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Posted September 17, 2009 - By pklepek


The Last Guardian Was Purposely Named To Generate Appeal Outside Japan

Ico should have sold better. Shadow of the Colossus was a step in the right direction, but The Last Guardian could prove Team ICO's breakout hit. Sony's hoping for that. That's the reason it's called The Last Guardian, according to a GamesIndustry.biz report filed from DICE Summit Asia. The Last Guardian's name was designed to better appeal to a western audience.

"We're in the era of the PlayStation 3," said Yasuhide Kobayashi, VP of Sony's Japan Studio, "and the Japanese market is only one fifth of the global market - when it comes to production costs, those are swelling, so it means that unless we gain success in the overseas market our studio will go bankrupt. It's a crisis we recognize."

The Last Guardian does sound like something you might see attached to a heroic action movie or video game. Based on the single trailer we've seen so far, though, Team ICO's latest is a lot more nuanced than that. It'll be interesting to see how Team ICO's intentions behind the title slip into Sony's marketing efforts for the game next year.

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The Last Guardian Was Purposely Named To Generate Appeal Outside Japan
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