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Beatles: Rock Band Deluxe Pack Selling Quick

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Posted September 17, 2009 - By Stephen Johnson





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The Beatles Rock Band

If you're planning on buying someone the deluxe Beatles: Rock Band kit with the Ringo Drums and the Paul McCartney bass, you'd better hurry up and get one. According to Viacom CEO Philippe Dauman, the bundles are selling out quick, in spite of their fairly exorbitant price.

“The special limited edition set that we have priced at $249, with the Ringo drums, is selling really fast," Dauman said in an investor conference call. "It looks like we'll be selling out of that in November, so if any of you are interested in buying that you'd better hurry up," he added.

As for overall sales, Dauman is very, very happy, saying that The Beatles: Rock Band has leveraged "mainstream" interest in the game (and The Beatles) and is selling well across all platforms.

“It's been terrific," he said. "The first week we've sold about 25% of our inventory, and we've had tremendous excitement around this game. The reviews have been incredible... It really is a work of art. The game delivers in all respects and we think it's going to have legs,” Dauman said.

Personally, I'm relieved. I'm cynical by nature, so my fanboyism extends to only five things:  Werner Herzog, Slick Rick, Joust, Cheerwine soda and The Beatles, so I'm really happy this game isn't tanking. It would have been personally tragic and heartbreaking if the marketplace was like, "Meh. I'd rather play Guitar Hero: My Chemical Romance."

On an unrelated note: I hope a new version of Joust comes out where Werner Herzog and Slick Rick battle each other on space ostriches for a case of Cheerwine... But seriously, were you worried that The Beatles: Rock Band would disappoint in the sales department? Does the interest in such an ancient band surprise you at all? 

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Tags: Music, Videogames
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