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As Patrick reported earlier, the $100 console price cuts issued in August by Microsoft and Sony clearly boosted hardware sales for the month. However, the cuts didn't boost game sales as much as many perhaps expected them too. It appears that no one is more aware of this fact than Electronic Arts, which released the latest installment in its cash-cow franchise, Madden, this past month, and saw a noticeable drop in sales over last year's installment.
Electronic Arts CEO John Riccitiello said in a company email that similar to the continued slowing of overall game sales, sales of the company’s Madden NFL 10 “are down with that trend,” Bloomberg reports. Riccitiello went on to say, “It is discouraging that one of our highest-rated and best-marketed Madden titles in years is facing strong headwinds.”
According to recently released NPD sales figures for August 2009, Madden sold 1.9 million units across five platforms in its first month, around 1.59 million of those for the Xbox 360 (928,000) and the PlayStation 3 (665,000). Certainly nothing to throw a challenge flag at, but considering that Madden NFL 09 sold 2.3 million units in its first month of sale last year, it’s easy to see why Riccitiello would be a bit frustrated.
Still, according to last year’s NPD data, Madden 09 on the 360 and PS3 sold a comparable amount (1.64 million) to this year. In fact, the biggest drops this year came from the PS2 and Wii versions, with PS2 sales dropping by almost 265,000 and Wii sales dropping well over 100,000. So it would seem that pointing the finger at the 360 and PS3 for dragging down Madden sales would be the wrong approach here, since those losses were far less than those seen on other platforms. I guess the bigger question here is: What games did Wii and PS2 owners buy this year instead of Madden?
How many of you bought Madden last year but haven't picked up Madden NFL 10?
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Comments
Displaying 21–40 of 74
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slvchris
Years and Years and Years and Years................. of the same game with a fresh coat of windex. Its time for EA to see that DLC to update rosters will be a better deal. Madden every other year needs to be the norm.
Insomniac84
I'm an ever two years type of guy. 5/7/9. but honestly, with all of the great titles, I havent even found the time to open my madden 09. Ive had it nearly a year. and it still sits with its wrapper on. I have no desire to play a game Ive played over and over, when there are new and exiting titles out there that I have yet to play. Ill finish batman just before ODST, and then MW2 drops. I just dont see myself being motivated to (re) play another madden.
atari05
I agree with most. I much rather pay a smaller amount of cash for a UPDATE to the game changes the roster and add new players for the year. Especially since there isn't MAJOR updates to sports game with every year. Hence why I skipped NHL 09. 10 does add some new stuff so I'm cool paying full price...though I wish there was a bit more added to really make the purchase sweeter.
Tubious
Most people who trash talk Madden games don't know the difference between a lineman or a stick figure drawing. Selling 1.9 million units in a month is still pretty fantastic and proves people DO play these games yearly and have NO problem doing so. Besides, the trash talkers probably suck at sports games and never came close to finishing a full mile-run in high school. You will be hearing about Madden as a video game franchise for years to come, so SHUT UP and DEAL WITH IT!
AgentMark
When you talk about value and what you're getting, you're getting the same title this year as the every title released the past 9 years. The money isn't worth it. The economy is shot, so people will spend money on more unique titles rather than the same old crap with fresher graphics, more bugs, and an updated roster as of before the season even begins when the roster will only be changed again. On the business side of things. They should make a new Madden every 4 years, and charge for updating the roster every year at half the price of the original game. At this time EA wont consider it because they're not losing THAT much money yet, but if their sales drop again next year, and it will, they should probably consider my idea.
JayDitto
Maybe because ever since 08 it's been going down hill. I mean they even took out the cool team video. Which would show your favorite team being awesome last season. Unless you're the Lions... Last game wasn't anything to throw a stick at. ooo Brett Farve on the cover. But it wasn't fun. Maybe EA Sports should spend this next year actually listening to fans and improve on some areas that are flaws. Or they could get Marshall Faulk to bore the crap out of us again...
Ballz_
i used to play madden alot with friends, i bought '09 (last one i owned before that was '07) and didnt enjoy it as much as i used to. Been doing more PC gaming so i'm passing on '10
MissChief
How much can you possibly change a video game about football year after year? Making it in 3d is the only way to give it any interest.
PSF21
In my opinion the madden games and the NCAA games are just way to technical to be fun anymore.
yellowdart46
Yeah I don't play Madden.
Homey_D_Clown
The entire Video Game Sports franchise needs a reboot.
I say make one game every 3-4 years (GTA 4 Style), charge $60-80.
Charge $20 every September for a roster update, and graphics tweek.
Charge extra for all of those features (I never use) like create your own player.
Firm_B
im probably not goin to buy it this year ive baught it 3 years straight im good and the trade in value isnt high oh and im waiting for FIFA10!!
Benayo
I bought the game last year and i have not picked the new one up this year. The reason i didn't is because of the economy i can't afford to spend much on games so i will pass on madden to pick some of the better titles. The other reason is Madden makes a new game every year and i just don't really want to buy a new game every year, if i did i would have like 5 Madden games already. I think i am quitting the Madden and Guitar Hero franchises just because of that.
CALiiGeDDon
this is a good game, the best madden game ever. the problem is that they release a game every year. if they can fully functionable the online franchise in the game and advertise that then they will make more money since online franchises are fun.
x2dzfreak
NFl 2K5 is still, hands down, the BEST FOOTBALL GAME EVER MADE. (I only bought Madden 09 because I didn't buy a football game for three years after 2K5) Had no interest in Madden 10.
jhoe45
my two cents ..... the people who only owned ps2's and wiis finally have coime around to buy a ps3 or wii and the first game they bought was not madden. the numbers are my evidence
StrongestSaiyan
First of all EA, everything is down. Why should it be surprising? Besides, it still sold better than anything else. Of course, I like many here, gave up on the series years ago. It gets old fast when you buy a game and it's outdated and worthless for a trade-in within a year. Even if you trade it in months in advance, Madden won't bring you much. Other games that have sequels take several years to develop so you get plenty of use out of it, plus there are usually SIGNIFICANT improvements rather than some tweaks and rosters.
holypoptarts
The economy sucky right now, the game makers should understand that; people see cheaper consoles and want to buy, the game prices. however have not gone down. Besides, they are basically selling the same game year after year with a few minor tweaks to each newest installment, like those gawd awful Tony Hawk games. People want to buy NEW games, not the same ones they already own, just with a different cover on it.
deadevilmonkey
Maybe they should start doing dlc instead of a new game every year. Let us decide what gets updated and pay for new players or entire team updates. I really don't think that a certain players image in a game will make your game better, but if it was dlc then you could choose witch teams got the update and not be out $60 for a few new people.
lightningsabre
Some people are still too busy playing the 09 version? I mean... it comes out every year and I hear there's only slight improvements every year. What do you expect? That and I don't buy sports games, so I have no clue why really. lol.
Displaying 21–40 of 74
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