Analysis: August 2009 Software Sales -- Madden Pushes Near 2M, Batman Soars


Posted September 10, 2009 - By pklepek

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Analysis: August 2009 Software Sales -- Madden Pushes Near 2M, Batman Soars

You'll notice that Wii Sports Resort isn't in the headline. Of course Nintendo's follow-up to Wii Sports did well in August, based on the numbers released by the NPD Group today. It wasn't the number-one selling game, however, as that spot went to Electronic Arts' Madden NFL 2010. All told, Madden NFL 2010 was August's big winner, selling 1.9 million copies across all platforms.

The complete top 10 in software sales for August 2009:

1. 360 Madden NFL 2010, Electronic Arts, 928,000
2. Wii Wii Sports Resort w/ Wii Motion Plus, Nintendo of America, 754,000
3. PS3 Madden NFL 2010, Electronic Arts, 665,000
4. 360 Batman: Arkham Asylum, Square Enix, 303,000
5. PS3 Batman: Arkham Asylum, Square Enix, 290,000
6. PS2 Madden NFL 2010, Electronic Arts, 160,000
7. PSP Dissidia: Final Fantasy, Square Enix, 130,000
8. Wii Wii Fit, Nintendo of America, 128,000
9. Wii Mario Kart w/ Wheel, Nintendo of America, 120,000
10. DS Fossil Fighters, Nintendo of America, 92,000

Of worthy note, the NPD Group points out PlayStation 3 was the only piece of hardware to experience a year-over-year increase in software sales, as evidenced by the healthy numbers for both Madden NFL 2010 and Batman: Arkham Asylum. In Batman's case, the PlayStation 3 version came within just 13,000 units of the Xbox 360 version. Did the heavily promoted exclusive Joker downloadable content have something to do with that? Let me know if it swayed you.

In other good Sony news, Dissidia: Final Fantasy made an appearance in the top ten. It remains to be seen if such momentum can be rolled into non-Final Fantasy or God of War games on PSP. If you like numbers, though, there's a problem. If PSP's digital distribution really takes off on PSP Go, we'll lose accurate sales numbers. Those are not included in NPD Group's charts.

A major shakeup coming next month is the combined power of Guitar Hero 5 and The Beatles: Rock Band. NPD Group analyst Anita Frazier addressed what this could mean for the industry in the coming weeks, given downbeat expectations for music games.

"With the introduction of Beatles: Rock Band and Guitar Hero 5 in September, a lot of folks have inquired about the performance of these titles and the music/dance genre," said Frazier. "While sales of this genre are down 46% year-to-date, unit sales are down much less because lower prices are playing into the dollar sales decline. It's still the third best-selling genre for the year after General Action and Multiple/Other Sports (where Wii Fit resides)."

Given how much love there's been for Batman, it's nice to see the game rewarded with solid sales, too. Which of these games have you picked up?

Analysis: August 2009 Software Sales -- Madden Pushes Near 2M, Batman Soars


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