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Will Grand Theft Auto: Chinatown Wars For iPhone Break The $9.99 Price Barrier?

pklepek
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Posted August 31, 2009 - By pklepek






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Will Grand Theft Auto: Chinatown Wars For iPhone Break The $9.99 Price Barrier?

Rockstar Games announced Grand Theft Auto: Chinatown Wars is coming to the iPhone (and, by extension, the iPod Touch) later this year, but left out a crucial detail: price. The iTunes marketplace is very sensitive, with developers constantly moving the price of games for the iPhone up and down to stimulate interest as new games appear. But games have hit a wall with price -- $9.99.

Grand Theft Auto: Chinatown Wars is $34.99 on the DS. It'll debut in early October on PSP for $39.99. Even a used DS copy will run you $29.99. None of those prices have been attempted by an iPhone game. Everything about Rockstar Games' press release this morning suggests the version coming to iPhone is the real deal. If that's the case, will Rocksta price the game accordingly?

Evidence from Rockstar's own parent company, Take-Two, suggests otherwise.

Civilization Revolutions, advertised as having "all the same civilizations, gameplay and scenarios from the award winning console game" (which is what we're expecting from Grand Theft Auto: Chinatown Wars) launched on iTunes at $9.99 but quickly moved to $4.99. It's not a limited time offer, either -- $4.99 appears to be the new permanent price point.

It'd be shocking to see Grand Theft Auto: Chinatown Wars launch at anything less than $9.99, but I wouldn't be surprised to see them test the waters at something higher. If consumers react poorly, they can drop the lower at the flick of a switch.

What would you be willing to pay for an iPhone-enhanced Grand Theft Auto?

Will Grand Theft Auto: Chinatown Wars For iPhone Break The $9.99 Price Barrier?
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