A San Jose research firm claimed that China is experiencing a tremendous gaming boom. Gamasutra has reported:
"China will have 64.9 million online gamers by the end of 2009, in a market that is growing at an 'incredible rate,' San Jose, Calif.-based research firm Niko Partners said this week.
Each of these players will spend $52 on average, the firm said. The Chinese audience prefers free-to-play games -- which generate revenues from virtual item buys and advertising -- over subscription-based games, according to Niko Partners."
Perhaps it's just me, but the number doesn't impress me all that much. Considering China's population is around 1,332,690,000 (nearly 20 percent of the world's population) an eight-digit figure isn't that significant (about five percent). The number looks big because China's population is ridiculous. It's similar to how most people don't know that mangoes are the world's most popular fruit. You wouldn't think that, but when you factor in its popularity in China and India (almost 40 percent of the world), it makes sense.