In the middle of the night, Microsoft confirmed the rumors were true and adjusted the price of its Xbox 360 lineup. The Pro unit is currently being phased out -- priced at $249 until stock runs dry -- while the Elite unit drops $100 to a more comforting $299 and in line with Sony's recent cuts.
Microsoft's director of product management for Xbox 360 and Xbox Live Aaron Greenberg, claims the timing is completely coincidental.
"Typically these types of price changes are targeted to drive sales for the holiday season," said Greenberg to me over e-mail. "However it is difficult for our retail partners to make these types of changes in November or December so we try to work with them to make these types of adjustments before things get too hectic at retail."
Greenberg hasn't seen the redesigned PlayStation 3 in person yet, but after asking him what he thought about the machine, he pounced on the chance to zing the console.
"I guess as a gamer," he said, "I am glad I got an earlier PS3 console before they pulled a lot of the functionality like backwards compatibility out."
I would have asked Greenberg about the dropped support for Xbox Originals, but he was off to dinner.
The executive said he's actually not bothered by Sony's recent moves, though.
"At the end of the day lower priced hardware is good for everyone and good for the industry as a whole," he said.
I think we can all agree on that one.