A lot of people were expecting Microsoft to announce a new $299 price point for the Xbox 360 Elite at GamesCom 2009. Some were speculating that it held off on the announcement so as not to be drowned in the big wave Sony made with its PS3 Slim announcement. MCV has learned that the Xbox 360 price was possibly delayed by inventory issues:
"Microsoft was considering delaying the announcement of its price cut whilst it waits for unusually high stock levels of both the Arcade and Elite to clear from the channel.
Microsoft has informed retail of a new, as of yet unspecified, Xbox 360 SKU. Whether or not this is the anticipated Xbox 360 Elite price drop remains to be seen."
Whether it was marketing strategy or inventory issues, it was probably best that Microsoft held off on announcing a price cut. While there's no doubt that Sony has upped the pressure, Microsoft has time to bolster its SKUs and make an announcement where it gets center stage.
What do you guys and dolls think? Is the inventory story true? Or was Microsoft put off by all the attention Sony was getting at GamesCom?