Retail giant K-Mart let the cat out of Sony's bag a few hours early. This morning, the picture you see above appeared on K's site. It has since been yanked from the company's home-page, but it's still on K-Mart's servers, here. The pic promise that rumors are reality, a new low price and a "New Exciting PlayStation 3."
An item shot listed: "Sony PS3, Slim Presell 2, Sold by Kmart, item #018W014436760001, Mfr. Model #PS3" for $299.99. According to Engadget the new PS3 listing promised: Blu-ray, a 120GB hard drive, a DualShock 3 gamepad, and HDMI support. Release date: August 24, 2009, or next Monday, the first day of the week following Gamescom 2009.
Also: A listing on Sears' website announces a PS3Slim with an August 23 release date.
Unlike past reports, you'll only have to wait a couple of hours to see if it's true: Sony's press conference at GamesCom 2009 starts in moments.