Britain To Get A 360 Price Increase


Posted August 17, 2009 - By Stephen Johnson

Xbox 360 ArcadeThere has been a lot of speculation and rumor on the internets that an Xbox 360 price-cut is imminent, but in the United Kingdom, gamers might be suffering through an increase in the price of one model of Microsoft's console.

British retailer ShopTo told European game site Eurogamer that Microsoft plans to increase the price of the Arcade Xbox 360 bundle to £159.99 (from £129.99) starting on September 1st. Other, unnamed retailers in England confirmed the price change. That's a jump from around $212 American to around $259.

Another great U.K. rip-off: Five Xbox Live Arcade games will no longer be included in the bundle and other Microsoft peripherals will reportedly be going up in price by a pound or two as well.

Apparently the price-cut has more to do with the value of the British Pound vs. other currencies than it does with some overall price-hike from Microsoft -- when the Pound is worth less, you need to drop more of them to get a game system.  Sensible economic theory aside, it's weird to hear about a price-jump when just about everyone is either predicting or calling for a price cut from Microsoft, and Microsoft's strategy with the Arcade seems to be to try to cut into the market segment that wants cheap systems, also-known-as everyone who wants a Wii.

Not mentioned was the Elite and the Pro model of the 360. Some speculate that Microsoft's plan may be to discontinue the Pro model altogether.


Britain To Get A 360 Price Increase


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