Upon the platform of strong word-of-mouth, which promised groundbreaking sci-fi and spectacular action, alien flick/South African apartheid parable, District 9 flashed its "diplomatic immunity" and proceeded to top the box-office this weekend with a $37 million domestic gross.
The film, produced by Peter Jackson's WingNut Films seems to have either completely enthralled audiences or bored them to tears. What this divisiveness means for the film's staying power remains to be seen. However, with fellow R-rated competitor, Quentin Tarantino's Inglourious Basterds hot on its heels for this upcoming weekend, District 9's initial hype may possibly be enveloped and end up being to the box-office what Susan Boyle was to British reality talent shows -- it could hit hard initially, only to meltdown quickly.
On another note: Last week's topper, G.I. Joe: The Rise of Cobra remains steady at the number 2 spot. With $22.5 milion, the Joe's successfully fended off competition from the newly-debuted romcom/pseudo sci-fi flick, The Time Traveler's Wife starring Rachel McAdams and Eric "never EVER playing The Hulk again" Bana. It seems that Tommy's -- err -- Cobra Commander's sinister batch of nano-mites were able to keep the newcomer at bay. (Although were not enough to hold down the District 9 hype.)