Analysis: July 2009 NPD Hardware Sales -- Low, Low, Low, Low, Low, Low


Posted August 13, 2009 - By r_pad

The Console Wars: Rise of the Machines

Sweet. I got to make a Flo Rida reference in an NPD article (one of my goals for 2009). NPD Group has released its July 2009 sales data for the major consoles. While July is a typically slow month for gaming, especially on the hardware front, the sales figures are down for everyone. Here are the digits, with last month's numbers in parenthesis:

  • Nintendo DS: 538,900 (down from 766,500)
  • Nintendo Wii: 252,500 (down from 361,700)
  • Xbox 360: 202,900 (down from 240,600)
  • PlayStation Portable: 122,800 (down from 163,500)
  • PlayStation 3: 121,800 (down from 164,700)
  • PlayStation 2: 108,000 (down from 152,700)

NPD Group analyst Anita Frazier noted, "The U.S. video games industry declined for the fifth consecutive month, bringing year-to-date sales to $8.16 billion, down 14% from the same time period last year. Hardware sales have slowed considerably on nearly every platform. The Xbox 360 is the only console system showing a unit sales increase year-to-date, while the NDS has the highest sales of all hardware platforms both for the month, and year-to-date."

With few "system selling" games released in July and August, the hardware numbers won't turn around any time soon. As Patrick noted in his July 2009 software analysis, Wii Sports Resort is selling very well, but it's not pushing any hardware (yet). While Madden 10 is sure to sell at a hot clip in August, is it a system seller this far into a generation? I don't think so. Microsoft, Nintendo, and Sony count on big sales during the last four months of the year. This year it will be banking on them more than usual.

I'm sure you have plenty of thoughts on July's hardware numbers. So have at it! 

Analysis: July 2009 NPD Hardware Sales -- Low, Low, Low, Low, Low, Low


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