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Analysis: July 2009 Software Sales -- Wii Sports Resort Dominates Everyone

pklepek
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Posted August 13, 2009 - By pklepek


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Analysis: July 2009 Software Sales -- Wii Sports Resort Dominates Everyone

Big surprise, everyone! The NPD Group has dropped July 2009 sales and Wii Sports Resort, the long awaited sequel to the pack-in game that ultimately sold everyone on the concept of the Wii, quickly moved more units than anybody else. The game dropped at the end of last month but Nintendo pushed 508,200 copies of Wii Sports Resort.

Here's the top ten for June 2009:

  1. Wii Wii Sports Resort, Nintendo of America, 508.2K
  2. 360 NCAA Football 10, Electronic Arts, 376.5K
  3. PS3 NCAA Football 10, Electronic Arts, 237.4K
  4. Wii Wii Fit w/ Balance Board, Nintendo of America, 164.3K
  5. Wii Mario Kart w/ Wheel, Nintendo of America, 156.6K
  6. DS Mario Kart DS, Nintendo of America, 132.2K
  7. DS Pokemon Platinum Version, Nintendo of America, 116.4K
  8. 360 Fight Night Round 4, Electronic Arts, 116.4K
  9. DS New Super Mario Bros., Nintendo of America, 101.8K
  10. Wii EA Sports Active Bundle, Electronic Arts, 96.8K

It was a Nintendo month. Between new releases like Wii Sports Resort, traditional Nintendo software mainstays like Wii Fit and evergreen Nintendo releases that just won't leave the software charts like Mario Kart DS, in a year where the industry is down across the board, Nintendo is clearly producing the kind of content people are looking for, even when they're spending less.

Everyone else in the industry, however, suffered.

"While year-to-date results are weak," said NPD Group analyst Anita Frazier alongside July 2009's data, "there are some big titles set to be released over the next several months, including Madden this month, which should help spur sales. The worst comps should be behind us, and looking beyond August we have The Beatles: Rock Band, Halo 3: ODST, and of course, Call of Duty: Modern Warfare 2 to look forward to."

September will be a telling month, with both The Beatles: Rock Band and Halo 3: ODST dropping. Any predictions from TheFeed readers?

Tags: NPD Analysis
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