Few gaming industry figures can elicit the kind of blood-curdling rage that Activision Blizzard CEO Bobby Kotick elicits from gamers. Many see Kotick as a purely money-driven, profit hungry, balls-to-the-wall businessperson who cares nothing for the artistic or creative potential of video games, but rather sees every game in strictly financial terms.
But whatever Kotick is doing it sure seems to be working! According to Gamasutra, Kotick made 15 million dollars last year. You could buy like eight hamburgers with that kind of money. Kotick earned $899,560 in salary, with the rest of his millions coming in options and incentives plus a $5 million bonus.
Does he deserve it?
I'll bet you want to say: "Hell, no!" but look at it this way, really, no one gets what he or she deserves, and Kotick presides over the company that is smart enough to own World of Warcraft, and half of the most successful franchises in gaming. Sure, Activision seems to suffer from sequel-disease, where the market is flooded with inferior copies of we've-played-it-before games, but this isn't nursery school; it's Capitalism. If Kotick wasn't selling games, Activision wouldn't be making money and wouldn't be giving its CEO millions of dollars to keep up the good work!