Game retailer GameStop is looking into expanding its tiered-customer program. Right now, if you want to be special in the eyes of GameStop you can sign up for an "Edge Card" that allows you to save 10 percent on used games and accessories and receive 10 percent more when you trade in games. But that's apparently not enough. GameStop sent a questionnaire to some customers asking for feedback on a few new ways of differentiating Edge cardholders from you common peasants, including:
- Offering "sneak peek previews of new titles delivered to your inbox or mobile device,"
- A 3-day free trial on previously owned games
- early access to trailers and other new insider game content.
- Rewards for purchases and trades.
- A special "birthday surprise."
- Year subscription to Game Informer
- Early access to collectors editions of games
But that's not all. The top-tier of GameStop, the Elite, costs $15 to join, and members will receive:
- 15 percent off all used game and peripheral purchases
- 15 percent more cash paid back for used trade-ins.
Below is a picture representing the full list of ideas, including a personal shopper and immunity from zombie attacks:
Obviously, the idea behind these kinds of offers is the same as all "loyalty programs." GameStop knows you can buy and sell used games in a lot of places, so they want to make sure you use their stores and website instead of its competitor. The question is: Do you want these things? Do you care about them? I mean, other than the obviously important immunity from zombie attacks, of course. Which perks are the most useful? s.
