Nintendo Sales Down 40%, Blames Weaker Software Lineup


Posted July 30, 2009 - By pklepek

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Nintendo Sales Down 40%, Blames Weaker Software Lineup

Though Nintendo has continued to outperform the rest of the industry in the midst of a worldwide economic recession, the company isn't racking up the same blockbusters numbers it used to. Nintendo's first fiscal quarter ended this past June and the company reported a lack of blockbuster software sales resulted in a 60% decrease in company profit and a 40% decrease in sales.

In the same period last year, Nintendo launched Super Smash Bros. Brawl, Mario Kart Wii and Wii Fit, each of which experienced stellar sales worldwide. Nintendo has had a tough time repeating this success in the months since, with Wii Music failing to catch on in the same fashion as its brethren and Punch-Out!! remaining a niche hardcore pleaser.

Hardware sales took a hit, as a result. Nintendo sold 2.23 million Wiis in the last quarter, compared to 5.17 million in the same period last year. DS was down, too, despite the successful launch of DSi. Nintendo pushed 5.97 million pieces of portable hardware in the last quarter (3.65 of which were DSi machines), compared to 6.94 last year.

Nintendo's software lineup for the rest of the year largely consists of the recently launched Wii Sports Resort and the upcoming New Super Mario Bros. and Wii Fit Plus. Suddenly, each of these games has taken on a new token of importance.

[Image Credit: flickr / ginnerobot]

Nintendo Sales Down 40%, Blames Weaker Software Lineup


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