Microsoft To Open Retail Stores?


Posted July 28, 2009 - By Stephen Johnson

Microsoft LogoMicrosoft seems to love to appropriate things from Apple, am I right, people? First, they seemingly "borrowed" big chunks of Apple's OS and called it Windows, and now they're apparently creating a chain of Microsoft retail stores that sound an awful lot like Apple stores.

Gadget blog Gizmodo somehow got its hands on some planning slides for the Microsoft retail spaces, and, although this is not the final plan for the stores, it gives a good indication of what is in Microsoft's head. Here's what M'Soft is thinking:

  • A Digital Media Wall that wraps around the entire store showing various messages
  • Personalization will be stressed, with areas of the store devoted to customizing computers and gadgets using an "Xbox style" interface at various kiosks
  • Lots of Surface demos
  • Stage areas for Windows 7, Windows Media Center (PCTV), Windows Mobile and netbooks 
  • The Answers Bar -- I predict this "Genius Bar" rip-off will be very, very crowded at a Microsoft shop. 
  • Apple Store-style table layouts
  • You can rent part of the store to have a birthday party. This is the single worst idea I have ever heard of. Seriously, if you're planning on holding your birthday party at the Microsoft store, you don't have any friends, which make the idea of a party kind of moot, eh? Although, on the other hand, the place is probably packed with 360s, and that would make a fun party.

So, what do you think?  If these Microsoft stores show up in your local mall, are you going to check it out? Hey, it beats another Orange Julius stand or Hot Topic.


Microsoft To Open Retail Stores?


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