Microsoft's Entertainment Division Profitable For Second Straight Year


Posted July 24, 2009 - By Jake Gaskill

Microsoft LogoIt isn’t often that you have the chance to say that a company’s profits have declined 66 percent, yet it still managed to generate $169 million in profit. But as IndustryGamer reports, this was precisely the case this past year for Microsoft’s Entertainment and Devices Division, the umbrella under which Xbox, Zune and PC games reside.

In total, the division managed to pull in $1.2 billion in revenue, a 25 percent drop from the previous year. And while last year’s Xbox 360 and PC games revenue decreased $161 million, or three percent, Microsoft managed to ship 11.2 million 360s, up from 8.7 million, even though its fourth quarter shipments were down a smidge from 1.3 million to 1.2 million.

However, the most impressive statistic of the whole bunch is that, despite seeing its overall net income decline 18 percent, Microsoft still managed to pull in $14.57 billion. I guess at Microsoft it’s spelled “rece$$ion.”



Microsoft's Entertainment Division Profitable For Second Straight Year


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