Capitalizing on the burgeoning popularity of video games, two fashion labels have started up lines of video-game clothing. Namco Bandai announced multi-year partnership with TapoutT to produce a line of Tekken 6 clothes. Meanwhile, global fashion giant Marc Ecko has kicked off a line of Halo t-shirts. While retro-game clothing has been popular at stores like Hot Topic, clothes based on modern games are comparatively unpopular in America (Japan is an entirely different story). TapouT and Ecko will undoubtedly change that.
Before Affliction became the hot fashion brand with the mixed-martial arts crowd, TapouT was king. Formerly working with popular fighters like Tito Ortiz and Chuck Liddell, TapouT was the number-one brand in American MMA. Unfortunately, the company's popularity peaked at the very beginning of the sport's boom. Affliction quickly supplanted and surpassed TapouT. Perhaps reaching out to a different crowd will help the company's fortunes. Maybe Tekken 6 t-shirts and hoodies will sell like cinnamon buns (hot cakes are lame).
Marc Ecko is no stranger to games, previously working with Atari on the graffiti-action title Getting Up: Contents Under Pressure. While plenty of his designs appeal to the "cool" crowd, Ecko has served up numerous items that are totally geek chic. The company's Boba Fett and Storm Trooper hoodies appeal to the Star Wars nerd in all of us. Ecko is attempting to reach to reach a similar crowd with his Halo shirts.
What do you think of these fashion labels getting into gaming? Would you wear TapoutT's Tekken 6 or Ecko's Halo gear? What game franchises do you want to wear?