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(Tekken + TapouT) + (Halo + Ecko) = Hipster Gamer Fashion

r_pad
15 Comments

Posted July 24, 2009 - By r_pad




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(Tekken + TapouT) + (Halo + Ecko) = Hipster Gamer Fashion

Capitalizing on the burgeoning popularity of video games, two fashion labels have started up lines of video-game clothing. Namco Bandai announced multi-year partnership with TapoutT to produce a line of Tekken 6 clothes. Meanwhile, global fashion giant Marc Ecko has kicked off a line of Halo t-shirts. While retro-game clothing has been popular at stores like Hot Topic, clothes based on modern games are comparatively unpopular in America (Japan is an entirely different story). TapouT and Ecko will undoubtedly change that.

Before Affliction became the hot fashion brand with the mixed-martial arts crowd, TapouT was king. Formerly working with popular fighters like Tito Ortiz and Chuck Liddell, TapouT was the number-one brand in American MMA. Unfortunately, the company's popularity peaked at the very beginning of the sport's boom. Affliction quickly supplanted and surpassed TapouT. Perhaps reaching out to a different crowd will help the company's fortunes. Maybe Tekken 6 t-shirts and hoodies will sell like cinnamon buns (hot cakes are lame).

Marc Ecko Boba Fett hoodieMarc Ecko is no stranger to games, previously working with Atari on the graffiti-action title Getting Up: Contents Under Pressure. While plenty of his designs appeal to the "cool" crowd, Ecko has served up numerous items that are totally geek chic. The company's Boba Fett and Storm Trooper hoodies appeal to the Star Wars nerd in all of us. Ecko is attempting to reach to reach a similar crowd with his Halo shirts.

What do you think of these fashion labels getting into gaming? Would you wear TapoutT's Tekken 6 or Ecko's Halo gear? What game franchises do you want to wear?

 

(Tekken + TapouT) + (Halo + Ecko) = Hipster Gamer Fashion
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BlogThread_697676
  • Nerdpunk

    the sarcastic guy in me says to pimp "those are military digital fatigues"

    Posted: July 25, 2009 1:00 AM | Reply | Report
    Nerdpunk
  • pimpOFjuices

    i don't know about the rest of you guys but i personally want to see a modern warfare clothing line come up. i am a big fan of the game and series and would definitely buy a couple shirts if they looked alright.

    Posted: July 24, 2009 1:47 PM | Reply | Report
    pimpOFjuices
  • SlickyFats

    I want a Tuxedo-shirt type shirt. I want it to look like i am wearing Moljinor Mark V battle armor.

    Posted: July 24, 2009 12:50 PM | Reply | Report
    SlickyFats
  • ProjektX13

    wheres the killzone shirts and the uncharted? what about resistance? no love for sony?

    Posted: July 24, 2009 12:42 PM | Reply | Report
  • joshua_nash

    @halkiller455- right about MS whoring out halo for everything its worth, which is sad for me cause i'm a halo fan, and the ecko clothes are completely crap, i can only hope that when sony starts to whore out Killxzone that they atleast come out with better looking clothes

    Posted: July 24, 2009 12:08 PM | Reply | Report
  • DreamingDarklyRobin

    And this is why Killzone will never be as popular as Halo, Microsoft markets the crap out of it.

    Thats also why Killzone is better quality, because it's corpse hasn't been raped.......yet.

    Posted: July 24, 2009 11:44 AM | Reply | Report
    DreamingDarklyRobin
  • curonic

    I am going to need some collar ones though for work! LOL

    Posted: July 24, 2009 11:36 AM | Reply | Report
    curonic
  • Juicelee

    a fun fact is that these shirts are also IN the tekken 6 for customization so you can put a tapout shirt on you fav tekken character

    Posted: July 24, 2009 11:35 AM | Reply | Report
    Juicelee
  • curonic

    It was about time someone finally came through with the clothing line.
    I was getting tired of buying iron on transfers.

    Posted: July 24, 2009 11:34 AM | Reply | Report
    curonic
  • Lucifer6972

    Hmmmm, it looks O.K. A lil too much style, no? I see what they are trying to do, they are trying to capitalize the brand but if other products also have their own clothing, then who says games can't get on the action???

    I say they have a better chance as well, you know they'll be all up on it!!!

    Posted: July 24, 2009 11:24 AM | Reply | Report
    Lucifer6972
  • tokz_21

    I'm not really into Halo. I love ecko's Star Wars line. @r_pad do you have any pics for the Tapout Tekken line?

    Posted: July 24, 2009 11:21 AM | Reply | Report
    tokz_21
  • Thunder1nYourEar

    Personally? No - don't get me wrong, Tekken is like seriously my second favorite game of all time (pretty freakin high on the list, really) it's just I don't wear any of those brands. Ecko, TapouT, or Affliction - $50 for a single T-shirt? I don't care how many skulls are on it, that's just paying for product. No thanks. But it is a cool idea; the problem between the US and Japan for sporting gaming tees is that the only company that makes gaming tees are like Fruit of The Loom and Wal-Mart, no brands that any guy would wear while trying to look cool in his Zelda shirt and trying to get a date. I'm sure that's not a problem in Japan because the girl probably beat the game in less hours. These will add style to the inherently 'geeky' stigma attached to gaming and it's fashion. At least that's the hope, you know.

    But really what's wrong with the retro ones? I remember seeing sick 'Pong' and like 'Mario' shirts or something in Urban Outfitters. That's cool.

    Posted: July 24, 2009 11:09 AM | Reply | Report
    Thunder1nYourEar
  • Goldenarmz

    All depends how they look, id sport em if they can be matched up right.

    Posted: July 24, 2009 11:06 AM | Reply | Report
    Goldenarmz
  • RobPlusXplay

    This is a strange idea. I like it though.

    Posted: July 24, 2009 11:00 AM | Reply | Report
    RobPlusXplay
  • pumathehero

    yea, i wouldnt wear any of those...

    Posted: July 24, 2009 10:56 AM | Reply | Report
    pumathehero

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