Dr. Kawashima's Brain Training Is Now The UK's Biggest Selling Game Of All Time


Posted July 6, 2009 - By Jake Gaskill

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Brain Training Now The Most Popular Game Of All Time in the UKAccording to newly released software sales stats, gamers in the UK have taken to Nintendo, and by extension casual gaming, something fierce this year. CasualGaming.biz reports that the Entertainment and Leisure Software Publishers Association (the ELSPA to you and me) has revealed that Nintendo’s Wii Fit, Wii Play and Mario Kart Wii have sold a combined 1.65 million units this year. That's around 72 percent of the total sales of the top 5 best-selling games of the year.

Yet the most interesting bit of info from the report is the fact that the Nintendo DS phenomenon Dr. Kawashima’s Brain Training, which showed up in the seventh spot on the list of best sellers of the year so far, has now sold over 3 million units, making it the UK’s most popular game of all time.

The ELSPA goes on to report that there are also now 24 million home and portable gaming consoles in the UK, which is apparently shockingly close to the number of UK households. The director general of ELSPA, Michael Rawlinson, said of the report:

“These figures are clear evidence that gaming is now mainstream in the UK…The demographic has changed, so it’s time we did away with the misperception that videogames are merely the preserve of teenage boys shooting zombies. Innovation in the industry means the social and educational benefits of gaming are now enjoyed by players of both sexes and of all ages.”
If casual gaming is this dominant now, I can’t even imagine what’s going to happen when Microsoft and Sony throw their virtual hats into the motion-control ring next year.
Dr. Kawashima's Brain Training Is Now The UK's Biggest Selling Game Of All Time


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