Tecmo Koei Boss Implores Sony For "Welcomed" PS3 Price Cut


Posted July 6, 2009 - By Jake Gaskill

Sony Focusing on PS3 Profits and Not Market ShareUndoubtedly, there are quite a few gamers out there who would love to see Sony drop the price of the PlayStation 3, if only to prove that analysts can still make solid predictions every now and then. Well, it seems gamers aren't the only ones hoping Sony's heart (as well as its install base) grows three sizes sometime soon.

In a recent interview with CVG, publisher Tecmo Koei's CEO Kenji Matsubara reveals that he's been consistently pressing Sony for a "welcomed" PS3 price drop for some time now.

However, Matsubara explains that while a price cut would obviously expand the PS3 market, "It's Sony's strategy, and I don't know their cost structure. Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut."

Matsubara's is an unsurprising position, but it's also one that reflects the feelings of most gamers who have yet to make the PS3 plunge strictly because of its price point. A price drop is coming sooner rather than later, so now it's really just a waiting game to see when exactly Sony wants its hardware sales to skyrocket.


Tecmo Koei Boss Implores Sony For "Welcomed" PS3 Price Cut


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