Would Publishers Prefer To Produce Fewer, Higher Quality Titles?


Posted July 1, 2009 - By Jake Gaskill

Would Publishers Prefer To Produce Fewer, Higher Quality Titles?With gaming budgets ballooning at ridiculous speeds, the chances of making a profit on a game are becoming more tenuous than ever. And while some publishers haven’t shied away from taking risks on original IPs, the risk/reward margin is an ever-present concern. Similarly, the pressure to consistently deliver quality titles is higher than ever. As a result of these crushing realities, we could start seeing fewer titles on store shelves.

During an interview with GamesIndustry.biz, Eidos life president, and general gaming giant, Ian Livingstone spoke about the financial realities surrounding modern gaming, saying:

“There's a glut of product and in a discerning market there is no room for mediocrity. To make a suboptimal game with a suboptimal marketing spend is a recipe for disaster. I think we'll continue to see more production resources going into fewer titles supported by even bigger marketing budgets. Publishers are continuing to raise the investment bar, ensuring the mega-franchises will rule.”
Obviously, fewer games of higher quality will always be preferable to having tons of crappy games, but this model could potentially threaten the production of truly original titles, the very games that sustain gaming as an art form. Plus, it could lead to nothing but sequels and tie-ins, and that would just be unbearable. It’s certainly any issue that won’t be going away anytime soon, so there will be plenty of time to weigh the pros and cons of this supposed production model going forward.
Fewer, higher quality games: Yea or nay?

Would Publishers Prefer To Produce Fewer, Higher Quality Titles?


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